Tire Review
Tire Review
Features
End the Search: Find the Technicians Your Shop Needs
Across the country tire dealerships are experiencing empty bays and shops are even closing their doors due to simply not having enough auto repair technicians to get the job done. There are dozen of theories as to why shops can’t find, hire, and keep quality technicians. Some blame the millennial mindset, the aging workforce, and the cultural shift to denounce “dirty” auto jobs.
Cooper’s Guayule Tire Could Soon be Reality
Cooper Tire & Rubber Co. is getting closer to creating a marketable guayule (why-yoo-lee) tire as the company is in both advanced and complete stages of compounding work to create a tire made 100% of guayule tire components.
Cooper held its annual meeting with Biomass Research and Development Initiative grant members Aug. 18-19, to discuss progress and tested Cooper CS4 tires built with multiple components made completely out of rubber from guayule, a desert shrub that can be grown in the U.S.
Tire Dealer Profiles
Proud to Be a Tire Dealer: Audra Fordin
When a recession hit in the late 2000s, tire dealer Audra Fordin was at risk of losing her business. But through this struggle, Fordin found her business’ (and her own) salvation in an unlikely place: community service.
Proud to Be a Tire Dealer: Jim Jones
Jim Jones may be owner of Toledo, Ohio-based JAM Best-One Fleet Service, but you won’t find that title on his business card. Jones is the head coach, or simply “Coach.”
International Coverage
Changing the Tire Game
If the off-highway tire market were a chess game, BKT would be preparing to declare checkmate and claim its place as a global leader.
Aeolus: 50 Years to a Global Brand
Aeolus Tyre Co. welcomed its OEMs, wholesalers and tire dealers from more than 50 countries to the Chinese city of Jiaozuo to be a part of the tiremaker’s 50th anniversary.
Ride ‘n’ Drives
Firestone Releases Destination M/T2
Technology has come a long way in 15 years. The original Apple iPod could never compete with today’s smartphones, and who could have fathomed virtual reality headsets would become household items. According to Bridgestone Americas, computer-aided tire design has come just as far.
General AltiMax Arctic 12
Even in the worst weather, the sub-freezing climate of Quebec, Canada, proved to be the best conditions to unveil Continental Tire the Americas’ newest winter tire: the General AltiMax Arctic 12.
Yokohama Geolandar A/T G015
When Yokohama Tire Corp. launched its newest addition to the Geolandar line, the Geolandar A/T G015, the tire was put to the test by a handful of media in one of the toughest terrains in the United States: Moab, Utah.
Special Editions
Simplifying Service - Spring 2016 and Spring 2017
Simplifying Service was a consumer-facing waiting room publication designed for tire dealers to educate their customers about tire maintenance, repair and safety. This publication was developed, designed and written by the entire Tire Review team.
